The difference between the millionaire real estate agent and the average real estate agent isn’t education, experience, or industry knowledge. It’s their mindset. The number one thing you can leverage to gain an advantage amongst the competition is your mindset. Millionaire agents live in abundance. Every single day! A simple paradigm shift can propel an... Continue Reading →
Have you ever felt the need to do something nice for someone who has helped you – even if they haven’t asked you to? Social psychologists call this feeling the Law of Reciprocity and it’s one of the most powerful influencing methods in business and is the very core of any successful Real Estate Agent.
There are few things more important than protecting your home! Even the best Title Examiners and most extensive title searches cannot protect your equity and your home from matters that may not appear in public records.
The real estate agent that continually sponsor local events become leaders in their community. They use this method to expand their sphere of influence, earn the respect from their community and create more opportunities to grow their business. Sponsorships are opportunities to support a little league baseball team, a local community event, or to an... Continue Reading →
Alright, so you just got your real estate license and now you’re trying to acquire your first client. You start by telling your entire family and post something on Facebook about how you’re the new Hot-Shot agent in town, hoping that you might land a client. A few months go by and you’re stilling looking... Continue Reading →
Lead nurturing for agents is one of the best ways to turn visitors into clients. Every single website visitor is a potential prospect. As your database grows, so does the risk of losing potential sales by not having a strategic plan to engage with your prospects.
In June of 2015, the number of millennials surpassed the number of baby boomers. Millennial home buyers and sellers are completely changing the way that real estate agents connect with prospects. Millennials represent 34% of home buyers in the United States. You need to be prepared to give the millennial home buyers and sellers the value in what they’re looking for.
The buyer’s journey is typically a four step process that someone experiences every time they spend their money on a product or service. Whether it’s a real estate transaction or just a cup of coffee, the buyer’s journey is the same. By understanding what buyers are thinking in these phases, it will help you acquire more buyers and sellers for your business. The marketing strategies should target specific buyer personality in order to acquire more clients.