8 Ways to Use Social Media to Generate More Mortgage Leads

Social Media gives LO’s so many ways to promote, prospect, and close prospective clients every single day. The best part about using social media is that it’s free! Imagine being able to get 5–6 more deals per month just because of your presence on Social Media! It’s time you start taking social media seriously and start closing more deals!

Here are 8 ways to generate more leads using social media platforms.

1. Real Estate Groups:

Facebook and LinkedIn are filled with real estate groups with agents from all over the world. By engaging more people in real estate groups, you can develop relationships with hundreds of agents and convert those strangers into clients!

2. Send DMs Connect with Past Clients:

I am a firm believer that you should be Facebook friends with every client that you close. After you close a loan, send them a PERSONAL Facebook friend request. Then, every once-in-a-while, check in with them and see how they’re doing. Use this opportunity to find more ways to provide them with value and ask for referrals.

3. Searching Hashtags:

Realtors love using hashtags for all of their social media posts. You can search hashtags like #realestate or search hashtags in your city like #annarborrealestate. Hashtags work for most social media platforms and by searching hashtags on each platform, it’ll give you an opportunity to prospect more agents. My favorite platform to search hashtags is Twitter Search: (CLICK HERE TO VIEW)

4. Sharing Real Estate Agent’s Listings:

When you finally connect with an agent and see them promote their nice new listing, sharing it with your audience for them can provide them with a lot of value. This lets the agent know that you’re trying to help them increase their property’s exposure. Plus your friends might see the listing and ask you get them a loan for it.

5. Garage Sale Groups:

A garage sale is what agent’s like to call a “trip wire”. A trip wire will send a signal to your base to inform you that someone is in your area. In many cases, a garage sale is a signal that the homeowner is about to move. Asking people why their having a garage sale is the key to acquiring prospects out of these types of groups.

6. 3 x 30 Method:

The 3 x 30 method is a simple way to prospect 90 people each month, without being pushy, super awkward or creepy. Each do, for 30 days, comment on one agent’s post, leave a post on another agent’s wall and send another agent a DM. If you can do these 3 things for 30 days, you’ll have connected with 90 agents.

7. Creating Videos:

Everyone knows that videos are king on most social media platforms, especially live ones. Videos can get so much exposure and engagement on social media platforms. It’s the new public speaking! When you step out of your comfort zone and start using video to attract, educate, and close prospects on social media, you’re utilizing the most marketing tool available.

8. Sharing Pictures from Closing:

After you close a loan, ask the family to take a picture of them with the papers or a “Just Bought a House” sign, and have them send it to you. Post the picture and tag your clients and the real estate agent. When you create the post, be sure to add a call to action at the end. Something like “If you want to be as happy as the Steven’s, fill out an application at….”

By utilizing the most effective marketing tools every single day, you can start closing enough deals to completely change your life. It doesn’t take a lot of time and costs literally nothing to do. By putting in this extra work, you can go from closing 20–30 loans per month to 35–50 loans.

Do you have other ideas on how to use social media to close more loans? Please comment them below!

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