Strengthening Your Bio Can Increase Lead Generation

More and more prospective clients are starting their search for their real estate agent on one of three sites, Zillow, Trulia, or Realtor.com. Prospective clients are turning to these websites first, to gather information on agents in their area.

Because they’re looking at these sites first, it’s becoming more and more important to keep your bio on these sites up-to-date. Here are some helpful tips to enhance your Bio and help fill your pipeline with higher quality leads.

Keep Your Bio Short & Sweet

On average, people read between 250–400 words per minute. The likelihood of a prospect reading more than one minute reading your bio is slim-to-none. Keep your word count under 400, when considering the length of your bio.

Keep it Simple

Don’t overdo it. We know that you have accomplishments, but don’t cross the line between humility and bragging. Make sure to add your accomplishments, but your prospective clients might be turned off if the bio is too much.

Add a Little Personalization

The Real Estate Industry can be a very personal industry, between agent and client. It can benefit you to add a little flavor to your bio and reveal some of your interests, as they may reveal a connection between you and your prospective client. It can also filter out some of the clients that you may not work well with.

Differentiate Yourself

We all know that there is no deal too big or too small, no neighborhood that you won’t go to, to make your client happy, but there is a property that you favor, make sure to identify that. You should not think of your bio as something that solely lives on your website.

Include Social Media Channels

At the end of your bio, always include links to your social media accounts. You can say something like “Connect with Me on Facebook” or “Follow Me on Twitter”. It’s imperative that you add links to the platforms that you actively participate.

When a potential client checks out your social media channel, you want to send two messages:

  1. You are up-to-date with your local market by actively sharing or producing interesting and value-added content.
  2. You will be able to effectively use Social Media to market their home.

It’s About the Client, not the Agent

Many agents choose to focus on their volume of sales, but prospects want to know two things:

  1. That you will handle their transaction and educate them throughout the process.
  2. You will make them feel cared for before, during, and after the entire transaction.

Your stats are important, but to the client, nothing is more important than their needs. What makes you special and how will you address the concerns that buyers and sellers have?

Know Your Prospective Clients

There are two essential types of people who you should be marketing to. It’s very effective to write for both analytical and emotional minded people. Those who are looking for numbers tend to be more analytical. On the other hand, those looking for great customer service are more emotional minded individuals.

Your bio should have enough facts/stats from your track record or your brokerage to show your experience in the industry, but should also convey who you are as a person.

If you are a new agent, focus on your brokerage stats and bring in any non-real estate experience from your background that can apply. Some examples that work are, sales, customer service, or negotiation.

Create Two Renditions of Your Bio

It’s important to have two versions of your bio, one would be a one paragraph version for websites like Zillow, Realtor.com, and Trulia and the other would be a little longer one for your brokerage website. It’s extremely helpful to have your elevator-pitch, a one-sentence explanation of who you are and what you do. Ask yourself why you are in real estate, finding that deeper passion and being able to convey it to others can engage them.

Here are some examples of Effective Bio’s:

Example #1: Jason Smith, Colorado Realtor

“Hi. I’m Jason Smith, how can I help you?

There’s no place else on earth quite like Summit County, Colorado and owning property here is one of the great privileges of life. I love this area and once I show you around, I’m convinced you will love it too and want to plant roots of your own in the mountains. When to buy? Where to buy? What areas should I avoid? How can I really make sure I’m getting a good deal? These are the questions I can help you answer. Give me a call today at 970–262–7890 and let’s get started!

The Best Service, The Best Results

I love the real estate business and have been a full-time broker since 1995. I have the experience and local know-how to help you make the best possible decisions. I also have specialized training in real estate negotiation so having me on your side means you’re working with a real professional. I’d like to earn your business so call me today and I’ll work extra hard to make sure your real estate transaction is a complete success!

What makes Summit County, Colorado so unique?

Summit County is home to the ski resorts of Breckenridge, Keystone, Copper Mountain, and Arapahoe Basin. It’s also just about 20 minutes to Vail and Beaver Creek. It’s 90 minutes of scenic driving to Denver International Airport, and home to two 3000+ acre lakes for unique year around fun.

Did you know?

Markets are always driven by supply and demand. Since Summit County is very small and it’s surrounded by national forest, future development is very, very, limited and the county has nearly reached its build-out point. That means supply is very limited now and in the long term. Our ease of access from anywhere on earth and proximity to Denver assures that demand stays steady. This means that Summit County, Colorado is a great place to make your real estate investment.”

Example #2: Maura Neill — Atlanta Agent

“Maura Neill, ABR, CRS, CDPE, e-PRO, MRP, MA, REALTOR® is a second-generation REALTOR® who combines her love for the industry with her passion for education. Before getting into the real estate business in 2001, Maura previously taught at The Florida State University, University of Phoenix, and Gwinnett County Public Schools (in the Metro Atlanta area). She is an active agent with RE/MAX Around Atlanta, leading her team and representing buyers and sellers on a day-to-day basis, and considers education — both clients and other real estate agents — an important part of her role as a REALTOR®.

Maura is a social media and technology devotee and an active real estate speaker and instructor on subjects such as real estate technology, building your business via social media, customer service and client retention. She has spoken for various conferences, such as RETSO, Inman Agent Reboot, Inman Connect, Council of Residential Specialists’ Sell-A-Bration, Women’s Council of REALTORS®, and the National Association of REALTORS®, for state and local associations in Georgia, Hawaii, Illinois, Iowa, Kansas, Louisiana, Mississippi, Missouri, Montana, New Mexico, South Dakota, Tennessee, Virginia, and Wisconsin, as well as the Guam Association of REALTORS®, RE/MAX, ERA, and Crye-Leike.

Maura is active with the Atlanta Board of REALTORS® and the National Association of REALTORS®. An active voice for the real estate industry, Maura was chosen to be a facilitator for NAR’s “REthink the Future” project in 2012–13. In addition, she’s a NAR-approved e-PRO® instructor and is the lead instructor and subject matter expert for NAR’s newest certification, the Military Relocation Professional (MRP).

Maura is founder of Trick or Treat for the Troops, which is now in its ninth year and sends dozens of care packages to U.S. Servicemen and -women who are deployed and away from their families during the holiday season. A lover of all things Atlanta, Maura lives in Johns Creek, Georgia, with her husband Ben, their Beagles Charlie, Maddy, and Jarvis, and a cat who wishes to remain anonymous.”

Example #3: Liz Bourneuf — Los Angeles:

“Buying her first home with her husband in Seattle ignited Liz’s interest in real estate. Shortly after moving back to LA, Liz began her career at Coldwell Banker, before meeting Tami Pardee through mutual friends. She loves the Halton Pardee + Partners family and enjoys going to work every day. Meeting new people and helping clients find the right house to call home is her passion. Her client dedication and love of helping others are what motivate her most. Naturally, Liz loves the subject of architecture, especially the designs of mid-century modern icon Frank Lloyd Wright. Raised in Ohio, Liz graduated from Ohio State University and remains a loyal fan of the college football team (GO Bucks!). In her free time, Liz is busy baking, reading, and exercising. As a long-time Venice beach resident, she, her husband and their two beautiful children enjoy the beach and great weather all year long.”

Your Turn

Do you have a great tip for writing an effective Real Estate Agent Bio that we may have overlooked? Let us know in the comments!

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