What’s up everybody! Ann Arbor Title Guy, here for your Monday Marketing Minute presented by State Street Title. The winter months present a great opportunity to create great content for your website and social media channels.
Most of you have already established relationships with local business owners, local politicians, and community personalities. Leverage these relationships by interviewing them. Document the conversation via audio, visual, or in written blogs. Talk to them about their love for the community, their journey as business owners in your community, and what make them and their business unique.
By documenting this conversation, you’re putting out great content for members of your community to fall in love with. Not only are you driving traffic to your websites and social media channels, but you’re also providing value to the person and business you interviewed.
Providing value and increasing exposure of both your business and theirs, opens the door to many opportunities for both parties. Think of yourself as a media company in the winter months. With consistency and creativity, it will organically lead to massive growth over time. Thank you for your time today! I hope you enjoy!