Hey everybody, Ann Arbor Title Guy here with your Monday Marketing Minute presented by State Street Title Agency. This week we’re going to talk about 2019 Instagram Trends in the Real Estate Industry.
First off those of you who don’t have an Instagram account yet, stop this video right now and create one! It’s 2019, you need to be on Instagram! Every real estate business on Instagram has one thing in common: the desire to increase their Instagram engagement.
The combination of IG users following more accounts, watching more stories, and the IG algorithm prioritizing personal content, means regular post feeds just aren’t getting enough attention as previous years.
It’s time to change your definition of “Instagram Engagement” and focus on engaging with your followers through Instagram stories rather than regular feeds.
400 million people are watching IG stories EVERY SINGLE DAY. So, when it comes to increasing engagement on Instagram, instead of focusing on how to get more likes for your newsfeed, start turning to Instagram stories!
Thank you so much for joining me today! If you’d like more information on how to use IG stories in a practical way, visit the link in the caption! Have a great day!
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