3 Things That Every Agent Should Master on Instagram

Instagram is steadily becoming the social media platform that covers the widest range of demographics and captures the largest group of audience attention compared to other social platforms. Real estate agents are continuing to use the platform, but it’s time to be more strategic with you Instagram habits, in the real estate industry. Here areContinue reading “3 Things That Every Agent Should Master on Instagram”

Monday Marketing Minute – 005 Leveraging Relationships for Great Content

What’s up everybody! Ann Arbor Title Guy, here for your Monday Marketing Minute presented by State Street Title. The winter months present a great opportunity to create great content for your website and social media channels. Most of you have already established relationships with local business owners, local politicians, and community personalities. Leverage these relationships byContinue reading “Monday Marketing Minute – 005 Leveraging Relationships for Great Content”

What Millennial’s Really Want for their Real Estate Agent

Millennial’s are going to be the largest generation of buyers and sellers over the next 60 months, more than any other generation. At least that’s what the experts say. Yes, we’ve all heard it.. Millennial’s this. Millennial’s that. But nobody really tells you what Millennial’s expect when working with a real estate agent. I’m hereContinue reading “What Millennial’s Really Want for their Real Estate Agent”

Monday Marketing Minute 004 – Taking Advantage of ‘Adult Snow Days

In Michigan, the weather is unpredictable, especially in the winter. One minute you’re driving to the grocery store in normal weather and the next minute there is 6 inches of fresh powder covering your car. These sudden weather changes can create a disruption in your schedule. Snow is a perfect example of the many disruptions thatContinue reading “Monday Marketing Minute 004 – Taking Advantage of ‘Adult Snow Days”

8 Buyer and Seller Facebook Ads Every Agent Should Use

Promoting Weekend Open Houses This post is perfect for targeting buyers who are motivated to find their ‘dream’ home. Yet, it’s early enough in the buying process that they may not have a realtor. If you target buyers looking motivated enough to be looking at open houses, you’re capturing a lead when they’re at theirContinue reading “8 Buyer and Seller Facebook Ads Every Agent Should Use”

5 Ways to Grow Your Business Through Sponsorships

The real estate agent that continually sponsor local events become leaders in their community. They use this method to expand their sphere of influence, earn the respect from their community and create more opportunities to grow their business. Sponsorships are opportunities to support a little league baseball team, a local community event, or to anContinue reading “5 Ways to Grow Your Business Through Sponsorships”

How to Establish Yourself as a Neighborhood Expert

Alright, so you just got your real estate license and now you’re trying to acquire your first client. You start by telling your entire family and post something on Facebook about how you’re the new Hot-Shot agent in town, hoping that you might land a client. A few months go by and you’re stilling lookingContinue reading “How to Establish Yourself as a Neighborhood Expert”

The Law of Reciprocity in Real Estate

Have you ever felt the need to do something nice for someone who has helped you – even if they haven’t asked you to? Social psychologists call this feeling the Law of Reciprocity and it’s one of the most powerful influencing methods in business and is the very core of any successful Real Estate Agent.

The Art of Engaging with Millennial Home Buyers and Sellers

In June of 2015, the number of millennials surpassed the number of baby boomers. Millennial home buyers and sellers are completely changing the way that real estate agents connect with prospects. Millennials represent 34% of home buyers in the United States. You need to be prepared to give the millennial home buyers and sellers the value in what they’re looking for.

Understanding the Home Buyer Journey

The buyer’s journey is typically a four step process that someone experiences every time they spend their money on a product or service. Whether it’s a real estate transaction or just a cup of coffee, the buyer’s journey is the same. By understanding what buyers are thinking in these phases, it will help you acquire more buyers and sellers for your business. The marketing strategies should target specific buyer personality in order to acquire more clients.