Monday Marketing Minute – 005 Leveraging Relationships for Great Content

What’s up everybody! Ann Arbor Title Guy, here for your Monday Marketing Minute presented by State Street Title. The winter months present a great opportunity to create great content for your website and social media channels. Most of you have already established relationships with local business owners, local politicians, and community personalities. Leverage these relationships byContinue reading “Monday Marketing Minute – 005 Leveraging Relationships for Great Content”

Understanding the Home Buyer Journey

The buyer’s journey is typically a four step process that someone experiences every time they spend their money on a product or service. Whether it’s a real estate transaction or just a cup of coffee, the buyer’s journey is the same. By understanding what buyers are thinking in these phases, it will help you acquire more buyers and sellers for your business. The marketing strategies should target specific buyer personality in order to acquire more clients.