Establishing Yourself as a Neighborhood Expert on LinkedIn – Presentation

Establishing yourself as a neighborhood expert on LinkedIn

8 Buyer and Seller Facebook Ads Every Agent Should Use

Promoting Weekend Open Houses This post is perfect for targeting buyers who are motivated to find their ‘dream’ home. Yet, it’s early enough in the buying process that they may not have a realtor. If you target buyers looking motivated enough to be looking at open houses, you’re capturing a lead when they’re at theirContinue reading “8 Buyer and Seller Facebook Ads Every Agent Should Use”

Why Your Title Rep Should Bring You More Than Just Donuts and Pens

“If a title reps stopped bringing bagels and donuts to real estate offices, bakeries would go out of business!” Think about that quote for a second. How accurate does that quote sound? If your title rep stopped bringing you donuts and bagels, would you stop giving them their business? We (as title reps) have createdContinue reading “Why Your Title Rep Should Bring You More Than Just Donuts and Pens”

4 Ways to Protect Yourself from Potential Wire Fraud

According to an article in the Wall Street Journal, worldwide losses from scams involving false wire transfer instructions have amounted to over $1 billion from October of 2013 to June of 2015, most of the losses coming from the U.S. Wire fraud is becoming the fastest growing white collar crime in America, and the cyberContinue reading “4 Ways to Protect Yourself from Potential Wire Fraud”

How to Establish Yourself as a Neighborhood Expert

Alright, so you just got your real estate license and now you’re trying to acquire your first client. You start by telling your entire family and post something on Facebook about how you’re the new Hot-Shot agent in town, hoping that you might land a client. A few months go by and you’re stilling lookingContinue reading “How to Establish Yourself as a Neighborhood Expert”

The Law of Reciprocity in Real Estate

Have you ever felt the need to do something nice for someone who has helped you – even if they haven’t asked you to? Social psychologists call this feeling the Law of Reciprocity and it’s one of the most powerful influencing methods in business and is the very core of any successful Real Estate Agent.

The Art of Engaging with Millennial Home Buyers and Sellers

In June of 2015, the number of millennials surpassed the number of baby boomers. Millennial home buyers and sellers are completely changing the way that real estate agents connect with prospects. Millennials represent 34% of home buyers in the United States. You need to be prepared to give the millennial home buyers and sellers the value in what they’re looking for.

Understanding the Home Buyer Journey

The buyer’s journey is typically a four step process that someone experiences every time they spend their money on a product or service. Whether it’s a real estate transaction or just a cup of coffee, the buyer’s journey is the same. By understanding what buyers are thinking in these phases, it will help you acquire more buyers and sellers for your business. The marketing strategies should target specific buyer personality in order to acquire more clients.