3 Things That Every Agent Should Master on Instagram

Instagram is steadily becoming the social media platform that covers the widest range of demographics and captures the largest group of audience attention compared to other social platforms. Real estate agents are continuing to use the platform, but it’s time to be more strategic with you Instagram habits, in the real estate industry. Here areContinue reading “3 Things That Every Agent Should Master on Instagram”

Monday Marketing Minute 006 – It’s Going Down in Instagram Stories

Hey everybody, Ann Arbor Title Guy here with your Monday Marketing Minute presented by State Street Title Agency. This week we’re going to talk about 2019 Instagram Trends in the Real Estate Industry. First off those of you who don’t have an Instagram account yet, stop this video right now and create one! It’s 2019,Continue reading “Monday Marketing Minute 006 – It’s Going Down in Instagram Stories”

What Millennial’s Really Want for their Real Estate Agent

Millennial’s are going to be the largest generation of buyers and sellers over the next 60 months, more than any other generation. At least that’s what the experts say. Yes, we’ve all heard it.. Millennial’s this. Millennial’s that. But nobody really tells you what Millennial’s expect when working with a real estate agent. I’m hereContinue reading “What Millennial’s Really Want for their Real Estate Agent”

Monday Marketing Minute 004 – Taking Advantage of ‘Adult Snow Days

In Michigan, the weather is unpredictable, especially in the winter. One minute you’re driving to the grocery store in normal weather and the next minute there is 6 inches of fresh powder covering your car. These sudden weather changes can create a disruption in your schedule. Snow is a perfect example of the many disruptions thatContinue reading “Monday Marketing Minute 004 – Taking Advantage of ‘Adult Snow Days”

8 Buyer and Seller Facebook Ads Every Agent Should Use

Promoting Weekend Open Houses This post is perfect for targeting buyers who are motivated to find their ‘dream’ home. Yet, it’s early enough in the buying process that they may not have a realtor. If you target buyers looking motivated enough to be looking at open houses, you’re capturing a lead when they’re at theirContinue reading “8 Buyer and Seller Facebook Ads Every Agent Should Use”

Why Your Title Rep Should Bring You More Than Just Donuts and Pens

“If a title reps stopped bringing bagels and donuts to real estate offices, bakeries would go out of business!” Think about that quote for a second. How accurate does that quote sound? If your title rep stopped bringing you donuts and bagels, would you stop giving them their business? We (as title reps) have createdContinue reading “Why Your Title Rep Should Bring You More Than Just Donuts and Pens”

The Law of Reciprocity in Real Estate

Have you ever felt the need to do something nice for someone who has helped you – even if they haven’t asked you to? Social psychologists call this feeling the Law of Reciprocity and it’s one of the most powerful influencing methods in business and is the very core of any successful Real Estate Agent.

The Art of Engaging with Millennial Home Buyers and Sellers

In June of 2015, the number of millennials surpassed the number of baby boomers. Millennial home buyers and sellers are completely changing the way that real estate agents connect with prospects. Millennials represent 34% of home buyers in the United States. You need to be prepared to give the millennial home buyers and sellers the value in what they’re looking for.

Understanding the Home Buyer Journey

The buyer’s journey is typically a four step process that someone experiences every time they spend their money on a product or service. Whether it’s a real estate transaction or just a cup of coffee, the buyer’s journey is the same. By understanding what buyers are thinking in these phases, it will help you acquire more buyers and sellers for your business. The marketing strategies should target specific buyer personality in order to acquire more clients.